Painting caps – is it worth it?

Nowadays, what matters a lot is effective marketing and brand recognition on the market. Only this gives you a real chance to achieve success, increase sales of goods and attract the attention of a potential customer. Do you want to learn how varnishing caps affects the company’s marketing strategy? Discover the key benefits of painting caps for plastic and glass packaging.

Where cap varnishing is used – in a nutshell

Professional painting of product packaging caps is used primarily in the cosmetics industry. All kinds of care cosmetics, fragrances, perfumes, mists and many other goods contained in plastic and glass bottles have decorated caps. This is one of the elements that directly influences consumers’ experiences and their purchasing decisions.

In addition to the cosmetics industry, cap painting is used in industries such as: automotive (original manufacturer’s car cosmetics), technical industry (paint packaging) and even the food industry (some food product packaging has highly aesthetic painted caps, e.g. premium products).

Why varnishing caps is worth it?

There are many reasons why it is worth choosing professional varnishing of caps. The most important benefits are listed below, although, of course, the issues of the effectiveness of marketing activities are the first factor determining the profitability of investing in such technology for the production of packaging for goods.

Hiding defects in the base material

By varnishing the cap, you can hide any defects in the material from which the product packaging and the cap are made. Thanks to the wet coating, you will eliminate: flow lines, weld lines, delicate sink marks, matting and shallow scratches on the surface of the finished product. This way, you will create a highly aesthetic product that will attract the attention of potential customers.

Possibility to create many color and touch effects

You can perform multiple dyes within one product, which reduces production costs. For example: industrial painting of hundreds of thousands of caps on one injection mold and the same material can be divided into several visual effects obtained after painting. Thanks to this, a single order of the service allows you to make caps for three different product varieties. Many visual effects are also impossible to obtain through the injection process – for example, homogeneous metallic grain (most often there are strong flow lines in the injection process with such grain), suede effects, chameleon-type coatings or unusual colors. The injection mold is usually polished to a high gloss, e.g. VDI 2, which means that the only possible way to obtain a matte surface is to apply a varnish with a selected matte level.

High level of aesthetics

By varnishing caps, you can achieve amazing visual effects directly on the material treated with varnish. In this way, you can make beautiful decorations, transitions, structures, and even obtain the effect of a suede coating on the cap.

Popular material finishes include:

  • suede – soft touch and rubber,
  • UV coating – light-cured in gloss, satin or matte,
  • metallic grain of various densities and sizes,
  • mirror and satin finishes,
  • imitation of metals through liquid painting,
  • shiny surfaces.

It is also possible to paint the caps with a chameleon-like surface or with a rough structure that is easier to hold in your hand. There are many possibilities, and this is just one of the many benefits of varnishing caps.

High level of resistance of painted caps

The finished varnished product is resistant to scratches, discoloration and fading due to sunlight. The varnish is a protective barrier for the raw plastic. The layer of varnish on the caps makes the final product much more durable.

Painting caps in practice – profitability on many levels

Generally speaking, the process of varnishing caps makes sense mainly for marketing, image and economic reasons. A varnished surface is more attractive to a potential customer, facilitates sales, and also has a positive effect on the durability of the finished product packaging.

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